海報印刷在我們的日常生活中隨處可見，只是有的海報印刷的方式不同，主要電影海報、公益類海報、文化類海報、商業(yè)海報等、這些海報需要用途不一樣，所以需要的尺寸也是盡不相同的，根據(jù)不同的尺寸選擇印刷方式也是不一樣，雖然印刷方式不同，那么在選擇文字和圖片上需要注意幾個要點。

Poster printing can be seen everywhere in our daily life, but some posters are printed in different ways, such as movie posters, public welfare posters, cultural posters, commercial posters, etc. these posters need different purposes, so the required sizes are also different. The selection of printing methods according to different sizes is also different. Although the printing methods are different, it is better to choose There are several key points in choosing words and pictures.

海報文字設計要富有創(chuàng)造性。海報設計要敢于創(chuàng)新，敢于出奇，根據(jù)作品主題的要求，突出文字設計的個性色彩，創(chuàng)造出與眾不同的獨特的字體，給人以別開生面的感受。設計時，要從文字的形態(tài)特征與組合上進行想辦法，使其外部形態(tài)和內(nèi)在的含義相吻合，喚起人們對此美好的感受。

Poster text design should be creative. Poster design should dare to innovate, dare to be extraordinary, according to the requirements of the theme of the work, highlight the personality color of the text design, create a unique font, give people a fresh feeling. When designing, we should try to find a way from the morphological characteristics and combination of words, so as to make the external form match the internal meaning, and arouse people's good feelings about it.

海報文字設計要給人新鮮感。文字的主要功能是向閱讀者傳達作者的想法和各種信息，要達到這一目的，海報必須給人以清新的視覺印象。但在進行海報中的文字設計時也避免繁雜、零亂，要讓人容易記住，易懂，易認，不能和整個作品的風格特征沖突。

Poster text design should give people a sense of freshness. The main function of words is to convey the author's ideas and various kinds of information to readers. To achieve this goal, posters must give people a fresh visual impression. However, when designing the text in the poster, we should avoid being complicated and disorderly. It should be easy for people to remember, understand and recognize, and should not conflict with the style characteristics of the whole work.

海報文字要有協(xié)調(diào)美、組合美。平面海報中如果文字排列組合的不得當，擁擠雜亂，缺乏視線流動的順序，就會影響文字的美感，也不利于人們有效的閱讀，這樣就難以產(chǎn)生良好的視覺排列效果，關鍵在于找出不同字體之間的內(nèi)在聯(lián)系，對其不同的對立因素進行和諧的組合，不但要保持各自的個性特征，還要有整體的協(xié)調(diào)感，對比可以從字體風格、大小、方向、明暗等方面進行；同時，還要考慮到人們的閱讀習慣，根據(jù)大眾的閱讀順序，滿足人們的閱讀需求，終達到海報的目的。

The poster text should have the beauty of coordination and combination. In plane posters, if the words are arranged and combined improperly, crowded and disorderly, and lack of the sequence of sight flow, it will affect the aesthetic feeling of the words, and it is not conducive to people's effective reading, so it is difficult to produce a good visual arrangement effect. The key is to find out the internal relationship between different fonts, and make a harmonious combination of their different opposite factors, so as to not only maintain their own individuality At the same time, we should also consider people's reading habits, according to the public's reading order, meet people's reading needs, and finally achieve the purpose of posters.

                                                

還有一個圖片，設計海報時對圖片的選擇可以是成敗的關鍵，圖片在海報設計中的作用是簡化信息，避免過于復雜的構圖。

There is also a picture. The choice of pictures in poster design can be the key to success. The role of pictures in poster design is to simplify information and avoid too complicated composition.

在海報圖片選擇應有時，應從以下幾個方面考慮

When choosing poster pictures, we should consider the following aspects

圖片數(shù)量：對大多數(shù)廣告作品來說，圖片運用的多少，其傳播效果絕 對不同，一兩幅質(zhì)量高精的圖片，形象鮮明突出，一陣見血地突出主題，可以一當十，而超過兩個圖片之后產(chǎn)生的視覺沖擊力相對減弱，畫面氣氛顯得平淡。

Number of pictures: for most advertising works, the number of pictures used is absolutely different in their communication effect. One or two high-quality pictures can highlight the theme vividly and vividly, and the visual impact after more than two pictures is relatively weakened, and the picture atmosphere is flat.

圖片面積：圖片面積大小選擇取決于圖片在版面中的中要性。大面積圖片往往用來渲染氣氛，可以產(chǎn)生較強的沖擊力。尤其是室外大型的廣告招貼，更需要形象生動的圖片來抓住讀者的視線，以達到瞬間傳達信息的目的。

Image area: the choice of image area depends on the importance of the image in the layout. Large area pictures are often used to render atmosphere, which can produce strong impact. In particular, outdoor large-scale advertising posters need more vivid pictures to catch the reader's attention, so as to achieve the purpose of instant communication.

圖片創(chuàng)意：圖片創(chuàng)意要體現(xiàn)海報的主題思想，并要有藝術構思，同時能考慮人們習慣和感情因素，使海報內(nèi)容與廣告形式達到完善統(tǒng)一，從而感染讀者和引發(fā)共鳴。

Picture creativity: picture creativity should reflect the theme of the poster, have artistic conception, and consider people's habits and emotional factors, so as to make the poster content and advertising form perfect and unified, so as to infect readers and arouse resonance.

海報印刷也是一種宣傳力量的方法，只有在設計上達到一定的效果才能更能吸引更多的關注，只有注意以上幾點，那么我們所設計出來的好的印刷品才是好的。更有吸引力的。

Poster printing is also a way of propaganda power. Only when we achieve a certain effect in the design can we attract more attention. Only when we pay attention to the above points can we design a good print. More attractive.