印刷宣傳單是目前很多企業(yè)主要的宣傳方式之一，可以快遞的把公司的產(chǎn)品和服務展示給大家，詳細說明產(chǎn)品的功能、用途及其優(yōu)點，而且經(jīng)濟又實惠。所以是各行業(yè)產(chǎn)品宣傳的選擇。
At present, printing leaflets is one of the main publicity methods of many enterprises, which can express the company's products and services to everyone, and specify the functions, uses and advantages of the products, which is economical and affordable. Therefore, it is the choice of product promotion in various industries.
常見的尺寸是16開大小的210*285mm的，其他的常見的還有32開210*140mm、8開的420*285mm的。舉例的這幾種是常見的尺寸，其他的尺寸也有，具體看宣傳產(chǎn)品的需求和排版自由選擇大小。
The common size is 210 * 285mm with 16 openings, and the other common sizes are 32 openings 210 * 140mm and 8 openings 420 * 285mm. For example, these are common sizes, and other sizes are also available, depending on the needs of the promotional products and the size of the layout.
常見的紙張是80克銅板、105銅板、157銅板和200克銅板，銅板紙的印刷特點是顏色鮮亮，是常見和常用的紙張；也有用80克-120克雙膠紙印刷的，雙膠紙的印刷特點是不鮮亮，發(fā)悶發(fā)暗，一般是需要寫字的單頁才會選擇這種紙張。啞粉紙也可以用，但是比同一克重的銅版紙稍高，所以選擇的較少。還有一些客戶要求高，比如房地產(chǎn)公司，有預算的還可以選擇特種的藝術(shù)紙，這種紙印刷出來的產(chǎn)品看起來高檔，但是容易帶臟，所以選擇紙張的時候要慎重?？梢愿鶕?jù)自己的需要和預算來選擇合適的紙張。
Common papers are 80g copper, 105 copper, 157 copper and 200g copper. Copper paper is a common and commonly used paper because of its bright color; It can also be printed with 80g - 120g double offset paper. The printing characteristics of double offset paper are not bright, dull and dark. Generally, only single pages that need to be written can choose this paper. Matte paper can also be used, but the price is slightly higher than that of coated paper with the same weight, so there are fewer choices. Some customers have high requirements. For example, real estate companies can also choose special art paper if they have a budget. The products printed with this paper look high-end, but they are easy to get dirty, so you should be careful when choosing paper. You can choose the right paper according to your needs and budget.
設計常用的軟件有：Illustrator、coreldraw或PhotoShop，其中Illustrator軟件全部都是矢量的，印刷出來效果好，PhotoShop軟件設計出來的文件文字印刷的時候會有鋸齒；coreldraw一般不建議使用，這個軟件在打開的時候容易報錯。發(fā)文件給印刷公司的時候建議直接轉(zhuǎn)曲以后發(fā)源文件，這樣印刷出來的效果佳，其他支持格式還有：JPG、TIF、PDF等。
Commonly used software for design includes Illustrator, coreldraw or PhotoShop. Illustrator software is all vector software, which has good printing effect. The documents designed by PhotoShop software will have sawtooth when printed; Coreldraw is generally not recommended. This software is easy to report errors when it is opened. When sending files to the printing company, it is recommended that the source files be directly transferred to the original files, so that the printing results are good. Other supported formats include JPG, TIF, PDF, etc.
文件的設計標準有：1.文件開始設置的像素起碼300像素或以上；2.產(chǎn)品的尺寸需要加上出血（四周各放3mm），比如成品是420*285，實際做的尺寸應該是426*291mm的，四周的出血是要切掉的，內(nèi)容和文字不要靠成品太近，要保持少5mm左右的距離，這樣設計出來的樣式比較好看；3.圖片選擇清晰度像素都高的，這樣才能確保印刷質(zhì)量；4.文字需要是單黑的（K：100，其他的三個色值是0），如果是四色黑，容易出現(xiàn)套色不準，有重影的問題。
The design standards of the file include: 1. The pixel set at the beginning of the file shall be at least 300 pixels or more; 2. The size of the product needs to be added with bleeding (put 3mm around each side). For example, the finished product is 420 * 285, the actual size should be 426 * 291mm, and the bleeding around should be cut off. The content and text should not be too close to the finished product, and the distance between them should be at least 5mm, so that the design style is better; 3. Pictures with high resolution pixels can ensure printing quality; 4. The text should be single black (K: 100, the other three color values are 0). If it is four color black, it is easy to have inaccurate color registration and double shadows.
The above is a detailed introduction to the printing of books and magazines in Jinan. I hope it will be helpful to you. If you have any questions, please contact us. We will provide services for you with our attitude http://www.wwwsonystyle.com.cn/
濟南華政印務有限公司
