對于產(chǎn)品宣傳冊來說，相應(yīng)地就要求創(chuàng)意出新，制作精良。而在產(chǎn)品樣本中，尤以單一類產(chǎn)品宣傳冊為眾多。那么印刷廠要用什么方法來體現(xiàn)我們的企業(yè)宣傳冊設(shè)計與眾不同呢?下面就這個問題
濟(jì)南宣傳單頁印刷廠家來做一個簡要介紹。
For product brochures, it is required to be creative and well made. Among the product samples, there are many brochures of single type products. So what method should the printing factory use to show that our corporate brochure design is different? The following is a brief introduction to the Jinan leaflet printing factory.
一、宣傳冊質(zhì)感的對比
1、 Contrast the texture of brochures
在一般人的日常生活中，也許很少聽到質(zhì)感這句話，但是在美術(shù)方面，質(zhì)感卻是很重要的造形要素。譬如松弛感、平滑感、濕潤感等等，皆是形容質(zhì)感。質(zhì)感是決定作品風(fēng)格的主要因素，故質(zhì)感不僅只表現(xiàn)出情感，而且與這種情感融為一體。
In ordinary people's daily life, texture may be rarely heard, but in art, texture is a very important shaping factor. For example, the sense of relaxation, smoothness and wetness are all used to describe the texture. Texture is the main factor that determines the style of the work, so texture not only shows emotion, but also integrates with this emotion.
二、宣傳冊大小的對比
2、 Comparison of brochure size
大小關(guān)系為造形要素中受重視的一項，幾乎可以決定意象與調(diào)和的關(guān)系。大小差別少，給人的感覺較沈著溫和，大小的差別大，給人的感覺較鮮明，而且具有強(qiáng)力感。
The relationship between size and size is one of the most important elements of shape, which can almost determine the relationship between image and harmony. The difference in size is small, which makes people feel more calm and gentle, while the difference in size is large, which makes people feel more distinct and powerful.
三、宣傳冊線條的對比
3、 Comparison of brochure lines
曲線很富有柔和感、緩和感;直線則富堅硬感、銳利感。自然界中，皆由這兩者適當(dāng)混合。平常我們并不注意這種關(guān)系，可是，當(dāng)曲線線或直線強(qiáng)調(diào)某形狀時，我們便有了深刻的印象，同時也產(chǎn)生相對應(yīng)的情感。故我們常為加深曲線印象，就以一些直線來強(qiáng)調(diào)，也可以說，少量的直線會使曲線更引人注目。
The curve is very soft and gentle; Straight lines are hard and sharp. In nature, both are properly mixed. Usually we don't pay attention to this relationship, but when a curve or straight line emphasizes a certain shape, we have a deep impression, and also have corresponding emotions. Therefore, in order to deepen the impression of curves, we often emphasize with some straight lines. In other words, a small number of straight lines will make the curves more attractive.
四、宣傳冊色彩明暗的對比
4、 The contrast of the color of the brochure
陰與陽、正與反、晝與夜等等，如此類的對比語句，可使人感覺到日常生活中的明暗關(guān)系。初誕生的嬰兒，初在視覺上只能分出明暗，而牛、等動物雖能簡單識別黑白，可是，對彩度或色相卻無法輕易識別，由此可知，明暗﹝黑和白﹞乃是色感中基本的要素。
Yin and Yang, positive and negative, day and night, and so on, can make people feel the relationship between light and dark in daily life. Newly-born babies can only distinguish light and dark visually, while animals such as cows and dogs can easily recognize black and white, but they can not easily recognize color or hue. Therefore, light and dark (black and white) are the basic elements of color sense.
五、宣傳冊字體粗細(xì)的對比
5、 Comparison of the size of the brochures
字體愈粗，愈富有男性的氣概。若代表時髦與女性，則通常以細(xì)字表現(xiàn)。細(xì)字如果份量增多，粗字就應(yīng)該減少，這樣的搭配看起來比較明快。
The thicker the font, the more masculine it is. If it represents fashion and women, it is usually expressed in fine words. If the weight of the fine characters increases, the bold characters should be reduced, so the collocation looks more lively.
流暢的線條、和諧的圖片，配以優(yōu)美的文字，組合成一本富有創(chuàng)意，又具有可讀、可賞性的精美宣傳冊，然后立體的展示企業(yè)的風(fēng)貌、理念，宣傳產(chǎn)品、形象。
Smooth lines, harmonious pictures, and beautiful words are combined to form a creative, readable, and appreciative brochure, and then comprehensively and stereoscopically display the style and concept of the enterprise and promote the product and brand image.
In short, for brochure design, good works include many aspects: the selection of pictures, color matching, overall design, typesetting and copywriting planning are all crucial. You can make a reference for the above precautions. If you have any questions or needs, please contact us http://www.wwwsonystyle.com.cn Understand!
濟(jì)南華政印務(wù)有限公司
