公司印刷畫冊在設(shè)計和印刷方面的五個特點(diǎn)
Five characteristics of the company's printed album in design and printing
畫冊印刷在越來越多的企業(yè)流行，公司畫冊是內(nèi)部交流以及外部宣傳的良好工具，它的精美程度往往影響著閱讀者對公司形象的判斷。對于各個企業(yè)的公關(guān)或者宣傳部門來說，如何制作精美的公司畫冊，往往是件重要的事務(wù)。畫冊在設(shè)計和印刷方面應(yīng)該具備以下五個的特點(diǎn)。
Album printing is popular in more and more enterprises. The Company album is a good tool for internal communication and external publicity. Its delicacy often affects readers' judgment of the company image. For the public relations or publicity departments of various enterprises, how to make exquisite company albums is often an important matter. The album should have the following five characteristics in terms of design and printing.
一、要有精美的攝影圖片
1、 There should be exquisite photographic pictures
設(shè)計師在進(jìn)行具體的畫冊設(shè)計，尤其是公司畫冊設(shè)計之前，需要公司企業(yè)提供一些精美的攝影圖片，如果是技術(shù)研發(fā)相關(guān)的企業(yè)，在照片中要表現(xiàn)出企業(yè)的專注度，有表現(xiàn)企業(yè)人文精神的作品。這些圖片將要貫穿畫冊始終，賦予畫冊靈魂。
Before the designer carries out the specific album design, especially the company's album design, the company needs to provide some exquisite photographic pictures. If it is an enterprise related to technology R & D, the photos should show the enterprise's concentration and the works showing the enterprise's humanistic spirit. These pictures will run through the album and give the album the soul.
二、要有好的主題
2、 Have a good theme
提煉主題是策劃畫冊的一步。主題是對發(fā)展戰(zhàn)略、公司形象戰(zhàn)略、營銷戰(zhàn)略的提煉和領(lǐng)悟。沒有主題的提煉，那葡萄還是葡萄，釀出的不可能是有品位的葡萄酒，畫冊是機(jī)械的陳列，不是展現(xiàn)或者表現(xiàn)，更不是表達(dá)。由于改圖網(wǎng)在畫冊設(shè)計方面受到用戶的信賴，每年相關(guān)的設(shè)計作品呈現(xiàn)數(shù)量非常多，在主題的策劃方面，也有強(qiáng)大的設(shè)計資源做后盾，所以在主題策劃的速度和品質(zhì)上都具有保證。
Refining the theme is a step in planning the album. The theme is the refinement and understanding of brand development strategy, corporate image strategy and marketing strategy. There is no theme extraction. The grape is still a grape. It can't be a tasteful wine. The album is a mechanical display, not a display or expression, let alone an expression. Due to the trust of users in the album design, the number of relevant design works presented every year is very large, and there are also strong design resources as the backing in the theme planning, so the speed and quality of theme planning are guaranteed.
三、要有精美的設(shè)計
3、 There should be exquisite design
好的公司畫冊猶如一本靜態(tài)的電影，或者說是一本PPT宣傳作品。隨著紙張的翻閱，漸漸帶領(lǐng)人們進(jìn)入了解公司理念，形象，故事的節(jié)奏里。它需要在確定主題以后，有一個良好的架構(gòu)。這種架構(gòu)如何表現(xiàn)，怎樣更有創(chuàng)意，就需要設(shè)計師與用戶進(jìn)行密切的溝通。目前像改圖網(wǎng)這樣的大型網(wǎng)站，所有設(shè)計師都通過了資格認(rèn)證，不僅在網(wǎng)站上有上百個畫冊設(shè)計的案例，客戶在進(jìn)行設(shè)計的過程中，也能夠根據(jù)需要得到不同的設(shè)計方案，具有選擇性。用戶可以在其中找尋接近自己需求的“節(jié)奏”。
A good company album is like a static film, or a PPT promotional work. With the reading of the paper, it gradually leads people into the rhythm of understanding the company's concept, image and story. It needs to have a good architecture after determining the theme. How to express this architecture and how to be more creative requires close communication between designers and users. At present, for large websites such as gaitu.com, all designers have passed the qualification certification. There are not only hundreds of album design cases on the website, but also customers can get different design schemes according to their needs. Users can find a "rhythm" close to their needs.
四、要有時尚的版式
4、 Have a fashionable layout
如同好的時裝款式，要新不要舊。對比國外同行，同胞差距好大。好的版式會注意對歷史的繼承關(guān)系。好的版式會吸收國際化的方向：注意留白，吸納國際化的元素。
Like a good fashion style, new rather than old. Compared with foreign counterparts, there is a big gap between compatriots. A good layout will pay attention to the inheritance of history. Good layout will absorb the direction of Internationalization: pay attention to leaving blank and absorb international elements.
五、能夠保證售后
5、 Can guarantee after-sales service
這也是改圖網(wǎng)的實(shí)力所在，用戶一旦發(fā)現(xiàn)印刷問題，例如，夸張的色差等，能夠要求重印。這也是對畫冊印刷質(zhì)量的保證。要想設(shè)計印刷出精美度高，滿意度高的畫冊作品，在印刷質(zhì)量上需要嚴(yán)格把關(guān)。
This is also the strength of the map change network. Once users find printing problems, such as exaggerated color difference, they can ask for free reprint. This is also the guarantee of album printing quality. If you want to design and print album works with high precision and satisfaction, you need to strictly control the printing quality.
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